About SlimKicker

Turn your weight loss and fitness goals into a level-up game


Gamification of weight loss

SlimKicker was formed to solve a huge problem when it comes to losing weight, or living healthier: sustaining motivation. Many people makes resolutions to stop eating junk, or start going to the gym every New Year. But once March or April hits, we forget about our goals, and return back to our old ways.

That's why we created SlimKicker, a level-up game and point-based program. You start by tracking your diet, where whole foods are worth more points than processed foods. It's similar to Weight Watchers, but in reverse.

But diet, and fitness are half of the battle. Most people regain weight because they never learn long-term habits. We solve this by taking habits as quitting soda, and turning them into 7-30 day challenges. Like a regular game, the challenges start out easy, and gradually become harder, with more points. We encourage you to check-in daily with others doing the same challenge for accountability and social support.

Does SlimKicker replace a diet program?

SlimKicker can be used alongside any existing diet program, or can replace other diets such as Weight Watchers. We think short-term diets are not effective because people return back to bad habits after they're over. SlimKicker, on the other hand is all about learning proper nutrition, portion control, and acquring important habits. In addition to challenges, SlimKicker also offer tools such as a calorie counter, a fitness tracker, and resources.

Fun and Games are not Enough

Making things fun and motivating is cool, but it's useless without actionable, personalized advice. That's why we're working on using all your data to give you advice on how to reach your diet and fitness goals. So for instance, if we find you're eating a lot of junk food, we'll tell you ways to cut back, and healthier alternatives.

Our Team

SlimKicker, the idea was born in April 2011, and was officially launched out of beta in March 2012. We're a bootstrapped team based in NYC. If you wish to contact us, we're on Twitter, Facebook, or you can email us at team (at) slimkicker.com.

Need to use our logo?

Here is a regular version of our logo and a high resolution version. Go crazy :)